COMMUNITY AND CUSTOMER MARKETING MANAGER
Jaja provides simple, fair and transparent finance solutions for people living modern lives. Based out of London, Jaja’s aim is to simplify finance and prioritise living. We’re starting with a brilliantly simple mobile-first credit card.
In July 2019 Jaja led a consortium which purchased the Bank of Ireland credit card portfolio, investing over £0.5bn. It also resulted in fresh investments in Jaja from major Private Equity funds including Centerbridge and KKR who have recognised the change that Jaja is bringing to the market
As a result the business is growing rapidly and we are on the lookout for great talent across the organisation
ABOUT THE ROLE
We’re on a mission to redefine the consumer finance experience and liberate customers from needless complexity, wasted time and frustration. We will delight our customers – making the customer experience simpler, more enjoyable and more intelligent – treating customers fairly and giving them more control of their money.
Right now, we’re looking for a focused professional that is ready for leading by example and rolling up sleeves to get things done, replacing start-up chaos with structure, confidently flipping questions into solutions and working with the team to join us as our Community and Customer Marketing Manager.
We are looking for someone with a proven ability to attract, grow, and engage a community of brand advocates and influencers by leveraging the most appropriate digital marketing tools and digital channels (earned and owned media) with minimum need for paid marketing (PPC, traditional advertising etc.)
We are looking for a self-driven and hands-on Community and Customer Marketing Manager to manage our community, grow our social media channels and enable organic growth. If you have a forward leaning personality, love building a loyal fanbase from scratch by thinking outside the box, excel in written communications, and enjoy learning new skills and come up with creative growth hack solutions , then this role is for you.
You will own and significantly enhance Jaja’s social media and word-of-mouth strategy so that it becomes an even larger driver of our growth. You’re ready to take our current social media community to the next level and you can develop creative social campaigns that drive brand loyalty and engagement. You’ll be also helping to build our community via the forum platform, developing our social media profile and writing helpful and informative content for our web and social media.
This role will require a combination of creativity, strategic thinking, field marketing and execution. You won’t simply be posting content to our existing social accounts but will be partnering with teams across the company – from Customer Support to Product, Growth, Brand, Risk and others– to ensure we maximise the benefits from the social platforms we’re on, engage in strategic conversations with our customers and potential customers, and share insights and knowledge across all functions and levels in the company.
It is equally important that you’re tech-savvy, data-driven and passionate about the possibilities mobile marketing tools bring to the table. We aim to measure all what we do and hence we need you to be curious and find ways to make the most of all our marketing contents.
Day to day tasks will involve:
Defining a strategy to grow and sustain a long-term, thriving and active Jaja Community
Manage community engagement to build a strong and successful community
Answer community queries through the community forum, email or social media
Deliver reporting of community to show their feedback in order to make the best Jaja experience possible
Plan, implement and review social media activities across Facebook, Twitter, LinkedIn, Instagram and YouTube
Grow Jaja social media channels, create engaging content, aligned to our marketing and comms strategy and core themes
Ensure all social media channels adhere to and reflect the Jaja brand guidelines
Deliver and manage the internal social media guidelines
Generate a stream of leads through engaging with potential customers on social media
Deliver reporting that shows effectiveness of social media
Work with our content producer and our designer on the delivery of all online assets and artwork for marketing materials as required, to support social media and wider activities
Assist with the implementation of social media campaigns to align with marketing strategies
Manage weekly content calendars (customers comms, administration, copywriting, asset sourcing, amends, forward planning)
Website and newsletters
Create, publish and manage long-form content on the Jaja website and company newsletters, and other communications channels as required
Monitor and optimise the performance of the content, social media and other
Work with the Product/Marketing and Data teams to ensure that all the relevant metrics are tracked, and that relevant dashboards and reports are produced
Ideally, you’ll have 2+ years’ experience in a similar role – managing and growing social media channels and growing communities
Marketing experience in fast growing startup B2C tech is preferred. Bonus points if you have experience in the Fintech scene and/or consumer lending space. Extra bonus points if you have experience working with a mobile app
First class writing and editing ability – you produce engaging, accurate copy even under time pressure
Familiarity with all major social platforms and common tools (especially Hootsuite, Mailchimp and Wordpress) needed to use them effectively
Good level of understanding of marketing analytic tools: Google Analytics, Amplitude, Kumulos, Mixpanel or similar
Proven ability to track and report the impact of marketing activities
Passion for technology and marketing and a genuine curiosity about software products
Familiarity with online community management
Familiarity with PR activities is a strong plus
First class copywriting skills – you’ll need to be comfortable writing long-form blog articles, social media posts and campaign content
Complete understanding of major social media channels and how to grow followers and engagement
Excellent standard of written English and strong communication skills
Hands on with marketing technologies. Ability to learn and master new marketing software tools on an ongoing basis
Strong analytical skills and experience of social media reporting and analysis
Technically capable, excellent communicator and a desire to improve processes
Great attention to detail
Strong analytical skills so you can deliver key insights and fully-optimised campaigns
You’ll be a proactive and confident self-starter, proficient at managing a busy and varied workload, in a fast-paced environment
Strong vision and foresight
You should apply if:
You are passionate about mobile marketing and champion the different software tools that can make your and customers’ life easier
You care deeply about helping customers manage their money smarter and want to make a tangible impact, in an outdated consumer finance industry, by applying technology and processes smarter
You have an inquisitive nature and are able to provide insightful analysis
You are a reliable and structured professional and excel in a flat team structure where trust and integrity is the key foundation for everything we do
You have a minimum bachelor's degree and preferably be a self-taught doer in the technical marketing technology space.
You are comfortable using a direct language and speaking in a straightforward yet respectful manner to save peoples´ time and simplify everyone´s workday.
You hate corporate politics on the other hand and show no fear of communicating what neither creates value for the customer nor the for the company
You love rolling up your sleeves to get it done
What we’re doing at Jaja excites you!
What's in it for you?
The chance to make a real impact in a growing start-up on a mission to change the face of the consumer finance industry forever
A flat and collaborative team structure fuelled by an exciting mix of people welcoming both experienced people from the industry with both feet on the ground and tech-savvy dreamers who pave way for the new stuff. Come as you are and be yourself
A unique opportunity to carve out your own dream job by simply making things happen at a pivotal time when the company´s future is being shaped. We look for the brightest and smartest who tell us what to do
Hand brewed Scandinavian style coffee served fresh from Jaja Bar every day
Social Jaja Sessions where lofty ideas are rewarded
More exciting benefits you will hear about when we talk